excessisok / a.k.a Doug

Followers

Bio

Cult Label Eio (Excess is ok), is one of the most creative street-wear brands in the UK. Since launching 4 years ago, Eio has become a household names amongst music’s who’s who.

The edgy label has a cult following with high profile fans including...
the Klaxons, Pete Doherty & Babyshambles, The Cribs, Lilly Allen, Trash Fashion, CSS, The Foals, Bloc Party, New Young Pony Club, The RGB’s, Hadouken & Lady Sovereign to name a few!

Established in 2003 in London by a group of Goldsmiths graduates, Eio specialises in graphic-based menswear, womenswear, lifestyle products and bespoke artwork. Eio treads a line between high-end street wear, directional style and work of art.

Eio has become a closely followed brand with a large devoted fan base online and in stores around Europe, as well as with bands, celebrities, skaters, surfers and anyone with an eye for a cool piece of clothing. Through its work within music, producing album covers, tour merchandise and bespoke garments for high profile musicians and bands, Eio has established itself as one of the companies to watch out for.

Eio offer unique garments and graphics that stand out from the shelf and stick in the head, bringing to the market individual artwork that is both contemporary and hard to find. Eio’s signature style is well designed, out of the ordinary hand-printed garments and products incorporating wide-ranging influences from the past to the present.